The problem with posting every week
Most small business owners know they should be posting. The hard part is finding the time to film, edit and think of something new again and again. Content ends up being squeezed between clients and orders.
A brand day solves that by doing the heavy lifting in one go. You set aside a block of time, and come away with enough material to keep your feed active for a while.
What a brand day is
A brand day is a focused session built around your business. It is a mix of reels, stills and behind-the-scenes moments that feel like your brand, not a template.
Created by Gabbs has done brand days for makers and studios, including product and gifting shoots, studio details and portraits of the owner at work.
Who it is for
Brand content suits small businesses with something to show. That includes studios, salons, makers and practices that want fresh content without planning a whole production.
- Salons, studios and clinics with a space worth showing
- Makers and shops with products to feature
- Owners who are the face of the business
- New businesses preparing for a launch or grand opening
- Established brands whose content has gone stale
How to prepare
You do not need a full script. A few simple decisions beforehand make the day smoother and the content more useful.
- Pick the products, services or spaces you most want to feature
- Tidy and style the space, and bring anything you want in frame
- Collect a few examples of content you like
- Think about where the content will live, such as Instagram, TikTok or your website
- Decide what you want people to do after they watch
What you end up with
The result is a working library rather than a single post. Reels you can schedule over several weeks, stills for your website and menus, and behind-the-scenes clips that show the person behind the business.
If you are opening a new location or hosting a launch, event coverage can sit alongside a brand day so the opening is captured too. Reach out with what you are working on and a package can be shaped around it.